The women of Ang Bagong Harana: Aizel Prietos, Janine Santos, Charley Magalit, Karla Gutierrez, and Marian Santiago. Photograph courtesy of Philippine Opera Company.
MAKATI CITY, Philippines – Fuji Xerox, the market leader in printing technologies and innovations, announced on Friday, 25 May 25 at Makati Shangri-La Hotel, the appointment of its new Channel Partner, MSI-ECS, for Fuji Xerox Printer Channel business in the Philippines.
Hong Kong, Fuji Xerox Printer Channel general manager Lee Cheung formally introduced MSI-ECS as its new Channel Partner for the Philippines to a selected media people. In its partnership, MSI-ECS will aid to drive the Philippine market for optimizing the sales strategies, and for the growth and development of the Fuji Xerox Printer Channel business in the Philippines.
In the photo (L-R): Princess Chua – MSI-ECS general manager, Jimmy Go – MSI-ECS president, James Henderson – Fuji Xerox Printer president for Asia Pacific and China, Lee Cheung – Fuji Xerox Printer general manager for Hongkong and Philippines, Candice Gino-Gino Fuji Xerox Printer country sales manager for Philippines. Photograph courtesy of MSI-ECS.
James Henderson, the president of Fuji Xerox Channel for Asia Pacific and China shares, “Fuji Xerox three key areas in being ahead of the market are: technology, invest in partnership, and the ‘paper’ itself.”
James Henderson, Fuji Xerox president for Asia Pacific and China, is excited to do business here in the Philippines via its partner MSI-ECS. Photograph courtesy of Fuji Xerox.
On the partnership part, Fuji Xerox saw that MSI-ECS is the best technology partner here in the Philippines.
Lee Cheung when asked what made them attracted to open its distributorship operations in the country, he was quick to say, “With the country’s large middle-class population growing and the small and medium enterprises are also thriving—we have seen a potential market for our products to be patronized here.”
Fuji Xerox does not engage in direct selling, which made them do alliances in different countries and has appointed MSI-ECS as its official and sole distributor of its latest printer products.
Also, Cheung adds, “At Fuji Xerox, we employ local talents to run our local operations. Local talents can understand the local market better and make relevant decisions faster and more effectively.
“I believe that MSI-ECS, with years of experience in IT industry matched with our strong product line-up and the support from our local staff, will successfully drive our Philippine business to even greater heights.”
Today, Fuji Xerox is one of the few brands that offer the most comprehensive range of laser printers and multifunction laser printers, catering to every market segment, from SOHO and small businesses, medium enterprises, graphic arts, multinational companies and government agencies. As the pioneer in laser printing it continues to innovate product lines by the end of its financial year 2012.
Fuji Xerox has invented the laser printing technology solution over the years. Images courtesy of Fuji Xerox.
MSI-ECS, on the other hand, continues to change the game especially when it comes to the number of brands it carries. As of to date, it already has over 28 brands under its wing and still counting. Attendees of the said press launch were Princess Chua - MSI-ECS general manager, Jimmy Go - MSI-ECS president, and Candice Gino-Gino - Fuji Xerox Printer country sales manager for Philippines.